The retro trend
Where does the enthusiasm for the retro trend come from?
On the one hand, we have the feeling that time is passing faster and faster and the world is changing faster and faster. The present seems hectic, the future uncertain - all the more appealing is the past. On the other hand, all people tend to transfigure the past. We also project this feeling into certain products: Some of them are linked to memories. As soon as we see, use or touch these products, the memory returns.
Why do so many young people go for the old design?
Because young people also have the feeling that the world is changing fast. Besides, you can use the products from back then to stand out ironically in a certain way.
Is retro an escape from the present?
Escape yes, but always only temporarily. You can reminisce and still look forward to the future. You just have to be aware that the past won't come back.
Why does riding retro bikes make so many people happy?
Because certain memories are associated with products or are built up of a time that seems more carefree in retrospect. As soon as we sit down on a retro bike, the memories are there again, allowing us to mentally travel back in time - and that makes us happy.