European-Asian alliance: Romantik and Secret Retreats are going to cooperate

(18 June 2018) Romantik Hotels & Restaurants AG, with 200 member hotels in nine European countries, and the Asian cooperation Secret Retreats, with 120 hotels, villas, restaurants and yachts, have signed an agreement for a cooperation. The aim of this cooperation is to promote Romantik Hotels on the Asian markets and to attract new guests in Europe for Secret Retreats. The new marketing cooperation is completed by the French brand les Collectionneurs (formerly Châteaux et Hôtels Collection) with whom Romantik has already been collaborating for two years.

“With Secret Retreats we have found a powerful partner, with whom we can now promote our premium offers mutually on two continents. With their individual premium offers, comparable structures and host cultures, Romantik and Secret Retreats are a perfect match“, says Thomas Edelkamp, CEO of Romantik. With their joint cooperation, Romantik, Secret Retreats and les Collectionneurs will have more than 550 hosts in around 40 countries. First step will be the effective mutual integration of offers on the respective websites.

“Like Romantik and les Collectionneurs, we have the same high requirements on quality and service and we are glad to share our ‘secrets‘, our knowledge and our favourite places. We are entering this partnership with the certainty that the travellers, who have been trusting Secret Retreats for six years exploring Asia, will experience at the hotels and restaurants of les Collectionneurs and Romantik the same hospitality, that is important to us and makes a trip special“, says Stéphane Junca, Director of Secret Retreats.

The three allies see their collaboration as a trendsetting model: “Worldwide networks and powerful alliances are nowadays also for hotel cooperations of importance. Guests have a desire for travel experiences beyond borders of countries and continents. Secret Retreats, les Collectionneurs and Romantik can satisfy all these requirements with their premium offers.

About Romantik Hotels & Restaurants

Tradition, history, quality and warm hospitality are the characteristics of the over 200 Romantik Hotels & Restaurants in ten European countries, mainly in Germany, Austria, Switzerland, Belgium, Netherlands and Italy. For over 45 years the brand has been presenting the total variety of individual hospitality: from high quality country inn to hotels situated in the heart of metropolises and not to forget the establishments specialised in wellness. United by a warm hospitality and an excellent cuisine, these hotels are the ideal starting point to spend an unforgettable time: you can explore the region, discover or do some activities or just relax. Under the umbrella of the brand Romantik Hotels & Restaurants, travellers find an exclusive collection, which will satisfy highest demands. Discover 200 unique addresses at

About Secret Retreats

Secret Retreats is a collection of unique properties and experiences – including boutique hotels, villas, cruises, restaurants and exclusive itineraries – throughout Asia. It is a community built by independent owners and chefs to share resources and ideas. Together, we offer our guests authentic travel experiences that go beyond typical offerings to connect to the very heart of Asian culture and traditions. Secret Retreats Members are vibrant advocates of their surroundings and passionate about sharing special moments with travellers curious to discover the “essence of Asia”. All properties, experiences and journeys also emphasise supporting local communities, environments and sustainability efforts in which they are based to ensure continued opportunities for both locals and travellers for years to come. Learn more at

Download PDF